by swinnow on Thu Dec 03, 2009 9:41 am
This is dangerously exciting but absolutely basic ground for any Supporters Trust.
The Trust by its very nature can only speak for its membership. It may, however, speak to who so ever it likes, but only to achieve its stated aims which must be plainly stated and clearly understood to be the wish of its membership.
At the moment when an individual joins the Trust he or she does soon the basis that the Trust exists to i.e.:
OBJECTS
2. The Society’s objects are, either itself or through a subsidiary company or society trading for the benefit of the community and acting under its control:
i. to strengthen the bonds between the Club and the community which it serves and to represent the interests of the community in the running of the Club;
ii. to benefit present and future members of the community served by the Club by promoting encouraging and furthering the game of football as a recreational facility, sporting activity and focus for community involvement;
iii. to further the development of the game of football nationally and internationally and the upholding of its rules;
iv. to encourage the Club to take proper account of the interests of its supporters and of the community it serves in its decisions;
v. to encourage and promote the principle of supporter representation on the board of any company owning or controlling the Club and ultimately to be the vehicle for democratic elections to the board;
vi. to promote, develop and respect the rights of members of the community served by the Club and people dealing with the Society as set out in the Charter of Fundamental Rights of the European Union, having regard in particular to the need to provide information to members and conduct the affairs of the Society in accessible and appropriate ways;
vii. to build up and develop a positive, proactive relationship with the owners and management of the Club and to promote dialogue between the Club and its supporters on substantial issues including but not limited to stadium development, ticket prices, community relations, diversity and equality issues;
viii. to work in partnership with supporters, directors, staff, players, Leeds City Council, other statutory bodies and other official and independent supporters’ associations, publications and organisations in order to further the footballing and financial success of the Club, enhancing the Club’s benefit to the community it serves.
It is on the above basis that the Trust exists and operates until such time as these things change (and it is very unlikely that the Registrar would allow these things to change).
Having said that if any representative or member of the Trust operates within these objectives then we have no problem about how we do things.
Technically Gary is correct in saying that he should be reaching out to ALL supporters, regardless of if they are members. In fact how else would he encourage new members? Hope they google lufctrust?
Morally, however Gary has a far more difficult task. The imagined or otherwise justified criticism of the Trust from external quarters demands that the "New" trust ensures that it does everything possible to take the existing membership along with it at every turn. As confidence increases amongst the membership and its democratically elected officers this should become more "second nature" than an inherent requirement for all concerned.
From the new board's point of view it needs to let the membership contribute to, understand and endorse a programme of activity to take the Trust forward. The incoming board can act as a catalyst for this process by leading from the front - offering the membership a draft programme for their input, understanding and approval. This "ownership" of the programme provides the board with two vital things: confidence in their own ideas as a result of member approval and more importantly a way of garnering more than just vocal backing for their ideas but the ever important physical support which their proposed tasks will no doubt need.
in terms of getting non members on board one of the key ways to do this is to ensure that not only do you have good links with the rest of the Elland Road community but that you keep them informed too. As per the objectives, this includes the people who live near the ground, the city administration in its many forms and of course other supporters bodies, fora and informal groups.
Gary that is the size of job we have taken on board - it's not rocket science (in fact it basic community development) and it can be carried out by any organisation as long as it has basic aims and objectives always in its minds eye. (Notice I use the word we as all Trust members should be taking this concept on board and asking right how do I get involved and what do I contribute over and above my membership fee?)
I think the first thing is to turn your already stated aims (many of which I'm sure all members can sign up to nem con) into some sort of easy to digest document in order to let the membership as a whole contribute. Your membership person must be ensuring immediately that you have a watertight system for contacting ALL existing members. Which ones are on email, and an email address that you know works, and which ones need contact via the post. This should take priority over ALL other membership activities as members are useless unless there is a working communications channel.
I am tied up for the next day but I will sling together a draft of the sort of communication document I am talking about for people to consider.
Cheers
Steve